12 June 2013 - 11:57am | posted by | 0 comments

Global study highlights growth of digital journalism ahead of Online Media Awards

Study: The research highlighted the shift from print to onlineStudy: The research highlighted the shift from print to online

A global survey of journalists has underlined the growth of online journalism, with 30 per cent of media desribing their offering as 'digital first' and more than half of journalists admitting they source stories from services like Twitter.

The sixth Oriella Digital Journalism Study sampled the views of 550 journalists from 15 countries across Europe, Asia-Pacific and the Americas.

The research revealed digital media was impacting publications' revenue models, with the number of respondents saying their outlet has a mobile app almost doubling over the past two years to 40 per cent, while the use of premium apps to monetise content has gone up by a third since last year.

Journalists identified academics, technical experts and analysts as their most trusted sources, while their skepticism fell mainly on politicians, PR officers and marketers. A fifth of respondents said citizen journalism now carried as much credibility in their organisation as mainstream reporting, while social media was identified by 51 per cent as an acceptable tool for sourcing stories, as long as the individual source was pre-established as reliable.

Robin Grainger, director, international at Brands2Life, said: "For all the technologcial change, the fundamental role of journalism remains the same - to gather evidence from sources, build narratives and then convey them.

"The brands that achieve cut-through in the 'new normal for news' will be those that kep abreast of these changes. They will be the ones that integrate their storytelling - using conventional text, video, graphics and interactive content - as well as harnessing the social media profiles of their own people, and those of key influencers around them."

He added: "The growing interest in 'digital first' reporting, video, real-time news, mobile content and citizen journalism all exemplify what we're calling the 'new normal for news'."

The news organisations spearheading quality online news reporting will gather in the Emirates Stadium in London tonight for the Online Media Awards ceremony, featuring nominations for organisations including Channel 4 News and ITN, al-Jazeera, BBC News and The Financial Times.

Image via Shutterstock

Related Award

Online Media Awards

There is no more exciting development in the world of media than online news and information. The industry has its obvious big hitters in CNN, the BBC and The Huffington Post, to name a few. With...

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

THE CO-OPERATIVE BANK BRAND ADVERTISING CAMPAIGN

30/10/2014
Creating a brand campaign for a high street bank is always...

Rock of Ages on Tour

30/10/2014
CONTRACT START/END DATE September/October 2014 DESCRIPTION...

Reed Learning Personalisation with Sitecore

30/10/2014
Reed Learning, a leading provider of training courses and ...

First-time cruisers? It soon becomes a long-term love-in…

29/10/2014
Since July 2013, Cruise Nation and Rooster PR have been on...

Brand Campaign for 123RF

28/10/2014
The Challenge Help 123RF stand out against big-name image...