12 June 2013 - 2:35pm | posted by | 0 comments

Glacéau vitaminwater looks to help emerging talent #shinebright in new campaign

Glacéau vitaminwater looks to help emerging talent #shinebright in new campaignGlacéau vitaminwater looks to help emerging talent #shinebright in new

Glacéau vitaminwater is unveiling a new summer campaign, offering emerging talent in the worlds of fashion, music, design and media the chance to work with a mentor.

The #shinebright campaign will see names such as fashion blogger Susie Lau, streetware label Trapstar founder Mikey Trapstar and architect /designer Jenny Grettve become mentors.

The integrated campaign is set to include PR, media partnerships, sampling, social media, social advertising and OOH, and looks to promote the nurturing creativity and talent.

A campaign hub is set to go live next week, to allow people to find out more about the creative challenges set by each of the six mentors. The campaign has been created by luxury and lifestyle agency, Atelier and social agency, Holler. Both are part of the Leo Burnett Group.

The six #shinebright opportunities are open until Friday 16 August.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Retargeting on Facebook by the Numbers 2014

20/10/2014
Since the successful launch of retargeting in the News Feed...

Celebrate MOBO

17/10/2014
Event branding & promotion for Scottish Enterprise...

Journey to the Centre of the Earth!

17/10/2014
In September (2014), the Croatian National Tourist Board ...

Freia relaunch

17/10/2014
Norway’s leading chocolate brand Freia relaunches with a...

Daisy Marc Jacobs Tweet Shop

15/10/2014
Daisy Marc Jacobs and Cult London, social media agency,...