Glacéau vitaminwater is unveiling a new summer campaign, offering emerging talent in the worlds of fashion, music, design and media the chance to work with a mentor.
The #shinebright campaign will see names such as fashion blogger Susie Lau, streetware label Trapstar founder Mikey Trapstar and architect /designer Jenny Grettve become mentors.
The integrated campaign is set to include PR, media partnerships, sampling, social media, social advertising and OOH, and looks to promote the nurturing creativity and talent.
A campaign hub is set to go live next week, to allow people to find out more about the creative challenges set by each of the six mentors. The campaign has been created by luxury and lifestyle agency, Atelier and social agency, Holler. Both are part of the Leo Burnett Group.
The six #shinebright opportunities are open until Friday 16 August.