12 June 2013 - 2:35pm | posted by | 0 comments

Glacéau vitaminwater looks to help emerging talent #shinebright in new campaign

Glacéau vitaminwater looks to help emerging talent #shinebright in new campaignGlacéau vitaminwater looks to help emerging talent #shinebright in new

Glacéau vitaminwater is unveiling a new summer campaign, offering emerging talent in the worlds of fashion, music, design and media the chance to work with a mentor.

The #shinebright campaign will see names such as fashion blogger Susie Lau, streetware label Trapstar founder Mikey Trapstar and architect /designer Jenny Grettve become mentors.

The integrated campaign is set to include PR, media partnerships, sampling, social media, social advertising and OOH, and looks to promote the nurturing creativity and talent.

A campaign hub is set to go live next week, to allow people to find out more about the creative challenges set by each of the six mentors. The campaign has been created by luxury and lifestyle agency, Atelier and social agency, Holler. Both are part of the Leo Burnett Group.

The six #shinebright opportunities are open until Friday 16 August.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...

Helping a new fitness brand get into shape

12/12/2014
A new concept in gym fitness is being developed and we’re...