David's Bridal gears up for UK launch with Halpern and Golley Slater London appointments
Bridal, formalwear and special occasion retailer David’s Bridal has selected Halpern and Golley Slater London to assist with its launch into the UK market.
Halpern has been briefed with implementing the strategic UK consumer and trade PR campaign for the brand centred on its grand opening. The agency is to also develop a strategic campaign cementing the brand into the UK retail market.
Of the Halpern appointment, David’s Bridal VP of public relations Charly Rok commented: “David’s Bridal is delighted to be working with Halpern…We are looking forward to launching and developing the brand PR campaign with them.”
David’s Bridal has appointed Golley Slater London to take responsibility for digital strategy and web design, on and off line advertising, point of sale and the CRM strategy. Golley Slater London’s media business will also handle buying on and off line media to support the launch and ongoing marketing activity.
Brian Beitler, EVP, chief-marketing officer for David’s Bridal added: “We really engaged with the complete multi-channel solution that Golley Slater offered us. They understood how we had differentiated ourselves in the US marketplace and demonstrated that they are ideally placed to support us as we move our brand into the UK. They also showed strong understanding of the retail space, both on and off line and offered us an integrated media solution. We are looking forward to working together.”