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Church End Brewery

Church End Brewery unveils advertising campaign for new ale Brewt created by RBH

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By Gillian West, Social media manager

June 12, 2013 | 1 min read

Warwickshire’s Church End Brewery has turned to creative and digital agency RBH to unleash a muscular new campaign to promote its latest ale.

The ale, an 8 per cent ABV beer called Brewt, is the latest concoction from the brewery which has a long tradition of creating one-off’s and special brews.

Devised by RBH creative directors Stuart Jackson and Mike Kalin, the creative aims to dramatise the ale’s core attributes and bring to life the strong pale ale proposition with a series of posters shot by Martin Brent. The creative itself shows perfectly-sculpted, alabaster-white body builders posing with the pint.

Speaking of the campaign, Jackson commented: “Church End never fail to surprise us with their ideas and this is another ale that gives us the opportunity to create something unique.

It's important for us to create work that has stand out and an impact on the consumer. And with Martin Brent on board again, we think this work takes the brand to another level.”

Church End Brewery

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