11 June 2013 - 10:02pm | posted by | 0 comments

PRIA warns of Facebook marketing errors

PRIA says engagement is essentialPRIA says engagement is essential

The Public Relations Institute of Australia has published a warning against putting the most common marketing mistakes into practice via Facebook

It posts that the three most common mistakes made by marketers are: measuring the wrong things, not being clear on your goals and not engaging enough.

It warns that most businesses fail in implementing what comes after setting up a page.

“For the amateur marketer, getting 1000s of “likes” on their company page is a benchmark of success. But think about it: Is it any good to see the numbers rise while real engagement is going down the drain?” it asks.

“Some businesses make the mistake of going only after the numbers; they end up making things worse by buying a bunch of “Likes” from third party websites, which is nothing but a list of disengaged fans that have no interest in your brand. Not only is this practice shady, but it also hurts your brand beyond repair. You are better off with a few real fans instead.

It also adds that Facebook is “sending a clear message to marketers; images grab attention.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

THE CO-OPERATIVE BANK BRAND ADVERTISING CAMPAIGN

30/10/2014
Creating a brand campaign for a high street bank is always...

Rock of Ages on Tour

30/10/2014
CONTRACT START/END DATE September/October 2014 DESCRIPTION...

Reed Learning Personalisation with Sitecore

30/10/2014
Reed Learning, a leading provider of training courses and ...

First-time cruisers? It soon becomes a long-term love-in…

29/10/2014
Since July 2013, Cruise Nation and Rooster PR have been on...

Brand Campaign for 123RF

28/10/2014
The Challenge Help 123RF stand out against big-name image...