11 June 2013 - 10:02pm | posted by | 0 comments

PRIA warns of Facebook marketing errors

PRIA says engagement is essentialPRIA says engagement is essential

The Public Relations Institute of Australia has published a warning against putting the most common marketing mistakes into practice via Facebook

It posts that the three most common mistakes made by marketers are: measuring the wrong things, not being clear on your goals and not engaging enough.

It warns that most businesses fail in implementing what comes after setting up a page.

“For the amateur marketer, getting 1000s of “likes” on their company page is a benchmark of success. But think about it: Is it any good to see the numbers rise while real engagement is going down the drain?” it asks.

“Some businesses make the mistake of going only after the numbers; they end up making things worse by buying a bunch of “Likes” from third party websites, which is nothing but a list of disengaged fans that have no interest in your brand. Not only is this practice shady, but it also hurts your brand beyond repair. You are better off with a few real fans instead.

It also adds that Facebook is “sending a clear message to marketers; images grab attention.”

Don't miss out... Get your Australasia news by email

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Agency51 Design & Development - Women Make Waves

22/07/2014
Challenge. Women Make Waves is a new online blog network...

Swoon Editions

22/07/2014
The Client Swoon Editions is an online furniture brand that...

Asda Store Proposition Intranet

17/07/2014
The Client Asda is Britain’s second largest supermarket...

Timberland Apparel merchandising

15/07/2014
Six large installations in Milan for footwear and apparel....

Hudson Fuggle: Case study

15/07/2014
We spoke to Sue Higgins Finance Director at creative agency...