The Public Relations Institute of Australia has published a warning against putting the most common marketing mistakes into practice via Facebook
It posts that the three most common mistakes made by marketers are: measuring the wrong things, not being clear on your goals and not engaging enough.
It warns that most businesses fail in implementing what comes after setting up a page.
“For the amateur marketer, getting 1000s of “likes” on their company page is a benchmark of success. But think about it: Is it any good to see the numbers rise while real engagement is going down the drain?” it asks.
“Some businesses make the mistake of going only after the numbers; they end up making things worse by buying a bunch of “Likes” from third party websites, which is nothing but a list of disengaged fans that have no interest in your brand. Not only is this practice shady, but it also hurts your brand beyond repair. You are better off with a few real fans instead.
It also adds that Facebook is “sending a clear message to marketers; images grab attention.”