Paddy Power celebrates Mourinho’s #2ndcoming with London billboard ads

Paddy Power commemorated Jose Mourinho’s return to Stamford Bridge yesterday with a special commission heralding his #2ndcoming.

Paddy Power is offering odds of 50/1 that Mourinho brings back the holy trinity of silverware in his first season

Paddy Power’s arts and crafts department captured Mourinho’s return for billboard ads offering odds on the Portuguese miracle maker reclaiming the Premier League title for the Chelsea club next season – currently standing at 12/5.

Placed around the Blues stadium and across London the ads depict Mourinho as a messiah figure and aim to capture the most holy wink in football in all its glory.

Commenting on Mourinho’s return a Paddy Power spokesman said: “When the Premier League lost its red devil at the end of last season sports writers and fans across the country looked to the heavens in desperation. We’ve all been rewarded with the #2ndcoming of Jose and our special work of art is a priceless celebration of the moment that even Da Vinci would be proud of.”

Gillian West

Gillian West is The Drum’s social media manager and works to ensure The Drum’s content reaches followers across platforms including Twitter, LinkedIn, Facebook and Instagram in an engaging, relevant and timely manner. Based in Glasgow, she has been actively involved in building The Drum’s Creative Works brand for over three years now and has interviewed major creative figures including Rankin, Peter Souter, Rosie Arnold, Bob Greenberg and Vicki Maguire. During her time at The Drum she has attended events such as Cannes Lions, the Edinburgh International TV Festival, Art Director’s Club Europe, D&AD and more.

All by Gillian