Advertising on tablets and smart phones has increased by 182% year on year in the March quarter 2013 in Australia, the Internet Advertising Bureau has reported.
It says the boost has nearly tripled the total mobile market from $13.0 million in March quarter 2012 to $36.6 million in the last quarter.
The report also found that overall revenues increased 15% year on year in the March quarter 2013, and internet advertising revenues in Australia totalled $911 million in the same period.
The IAB concludes that mobile advertising growth outpaces other formats
“The category share of Mobile Advertising has gradually shifted over time from smartphones to tablets,” the report says.
“In the March Qtr 2013, the tablet’s category share has exceeded smartphones’ share for the first time since the collection of mobile data, increasing to 58% from 41% in the December Qtr 2012.
“Video advertising exhibited strong year on year growth; video display advertising for the March Qtr 2013 was $27.6m, an increase of $8.8m (or 46.8%) on the March Qtr 2012.”