11 June 2013 - 10:00pm | posted by | 0 comments

Mobile advertising in Australia soars 182% in 1st quarter, IAB reports

The report shows strong 1st quarter growthThe report shows strong 1st quarter growth

Advertising on tablets and smart phones has increased by 182% year on year in the March quarter 2013 in Australia, the Internet Advertising Bureau has reported.

It says the boost has nearly tripled the total mobile market from $13.0 million in March quarter 2012 to $36.6 million in the last quarter.

The report also found that overall revenues increased 15% year on year in the March quarter 2013, and internet advertising revenues in Australia totalled $911 million in the same period.

The IAB concludes that mobile advertising growth outpaces other formats

“The category share of Mobile Advertising has gradually shifted over time from smartphones to tablets,” the report says.

“In the March Qtr 2013, the tablet’s category share has exceeded smartphones’ share for the first time since the collection of mobile data, increasing to 58% from 41% in the December Qtr 2012.

“Video advertising exhibited strong year on year growth; video display advertising for the March Qtr 2013 was $27.6m, an increase of $8.8m (or 46.8%) on the March Qtr 2012.”

Don't miss out... Get your Australasia news by email

See all specialist newsletters

52 related companies from Profile Hub:

, The Drum's modern marketing directory:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Smith Cooper Website Refresh

16/09/2014
Smith Cooper is one of the Midlands' leading accountancy...

Peak Scientific Innovation - Brand Communications for US Market

16/09/2014
Peak Scientific is a leading Scottish gas generator...

Messages in the Deep

16/09/2014
“Messages in the Deep” tells the remarkable tale of the...

Launching New Scrabble Format in Digital Era

15/09/2014
The Challenge Launch two new formats of the classic board...

Back to Business & Punching with the Big Boys

12/09/2014
Finding themselves left behind by the fast paced changes of...