Mindshare appoints Helen McRae and Christof Baron as joint CEOs for EMEA
Mindshare has appointed Helen McRae and Christof Baron as joint CEOs across EMEA.
The appointment will see McRae, currently chief operating officer for Mindshare, tasked with overseeing UK and Ireland, as well as France, Spain, Portugal, Belgium, Netherlands, the Nordics and South Africa.
Meanwhile, Baron, CEO of the German Mindshare office, will expand his remit to cover Ukraine, Italy, Turkey and the Middle East.
Ton Schoonderbeek, CEO of Mindshare Benelux and regional leader for the Nordics, will also receive an increased remit which will focus on new business and global talent development.
All three will report to the company’s global CEO Nick Emery, who commented: "Helen and Christof epitomise our ethos of investing in globally minded, smart and action oriented leaders. We will continue to challenge the status quo under their leadership."
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Mindshare is a global media and marketing services company created in 1997. As one of the world’s largest media agencies, Mindshare is responsible for a large...
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