Author

By Steven Raeburn, N/A

June 11, 2013 | 1 min read

McCann Shanghai has launched a new TV spot for L’Oreal.

The spot features actress Fan Bingbing.

“I’ve always enjoyed collaborating with L’Oréal,” said director Brendan Heath.

“I feel lucky because they give me a lot of artistic freedom. Fan Bingbing is a unique woman and definitely one of my favorites.

“She is a classic beauty with a very modern aesthetic and full of surprises. I found myself constantly pulling back because she’s so effortless and fun to shoot.”

Content created with:

McCann

Find out more