WhatsOnStage unveils new branding and web platform
Theatre media firm WatsOnStage has unveiled its new look following a re-brand and the launch of a new website.
Designed to extend the reach and draw new audiences to London’s West End the custom-built platform provides theatre ticketing, show listings and other content – all implemented by WhatOnStage’s new owners, TheatreMania.
Sporting a clean and modern look the site has search functionality at its heart and boasts simplified navigation, integrated multimedia and social media sharing tools.
A launch marketing campaign for the site is set to take place this autumn in order to coincide with the lead-up to the annual WhatsOnStage awards.
Terri Paddock, founding editor and managing director of WhatsonStage, commented: “Feedback from users who’ve seen the new WhatsOnStage.com during beta testing has been phenomenal. This powerful new platform allows us to offer an exponentially better service to theatregoers and the theatre industry. We are hugely excited to share it with them and roll out more improvements in future.”