JFK Presidential Library and Museum, Nike+ Kinect Training, Metro's Dumb Ways to Die - AKQA's James Hilton chooses his Cannes Contenders
In the build-up to this year's Cannes Lions International Festival of Creativity, which kicks off on Sunday 16 June, The Drum has asked a number of senior creatives to root through the great creative work they have seen produced this year and choose five they believe could and should win big this year. Today's selection come courtesy of AKQA chief creative officer James Hilton.
It’s always an indulgence to be asked to give your ‘top five’ for awards, all a bit if-I-ruled-the-universe. I have no problem with this – mainly because I plan on ruling the universe by next Thursday. (All going well, and no-one discovers that the glorious robot dawn is… A story for another time perhaps.) I also don’t have a problem with only choosing my top three and forgetting about the other two. When you rule the universe, such trifles are of little concern.So, from one way everyone could’ve died as a direct result of stupidity, to some more… Getting accidentally run over by a train is possibly one of the dumbest ways to go. It’s not like you didn’t have any warning; the massive train tracks are a bit of a giveaway. It’s like standing on a motorway and being surprised when a lorry hits you. In recognition of this fact (and indeed the adjoining fact that a great many people still fail to appreciate the first fact and thus end up as jam), Metro Trains Melbourne created the gorgeously morbid safety message, ‘Dumb Ways To Die’. So far it’s contributed to a 30 per cent reduction in accidents. Sweet. Like jam! Except jam jam. Not people jam. I’ll shut up.