First Milk launches Lake District Dairy Co. Quark with packaging design from Parker Williams
First Milk has worked with Parker Williams on the packaging design for its new product launch Lake District Dairy Co. Quark.
The naturally fat free dairy ingredient, which is now stocked in Tesco, Morrisons and Sainsbury’s stores nationwide, is available in three flavours and will be supported in its launch by TV’s the Fabulous Baker Brothers who have created a range of easy everyday recipes using Quark.
Of the packaging design, First Milk brand manager Claire Irvine commented: “Parker Williams has given Lake District Dairy Co. Quark a strong and striking brand presence in the soft cheese chiller…we are pleased to introduce it as part of the Lake District Dairy Co. range.”
Kate Bradford, MD of Parker Williams commented that the design aims to “reflect the product benefits – it’s clean, fresh tasting, and naturally fat free – as well as working in the distinctive equities of the Lake District Dairy Co brand.”
She added: “The ‘Q’ of the Quark name itself has been crafted to suggest the soft spoonable consistency of the product, and we chose a bright fresh colour palette for variant navigation to contrast with Lake District’s familiar black livery.”