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Cross Media returns this October with speakers from o2, Sony, Adobe & Tesco Mobile

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By The Drum Team, Editorial

June 10, 2013 | 2 min read

Tesco Mobile's senior marketing manager Mark Cody, Telefonica UK O2's head of information strategy, James Morgan and Claudio Annicchiarico, head of digital, CRM data and analytics UK for FIAT are three of the speakers set to appear at this year's Cross Media event in October.

Taking place on Wednesday 23 and Thursday 24 October at the Business Design Centre London, Cross Media’s educational features and seminar programme aims to appeal to anyone interested in building truly integrated cross media campaigns.

Also speaking at the two-day event are Derek Allison, head of customer centricity, Sony Europe Ltd; Mike Cornwall, CEO, IDM; Alexander Sandover, head of digital and e-commerce UK & Ireland, R. Twinings & Company; Nick Edell, head of digital studio, Hill + Knowleton Strategies; Andrew Harris, Canon Europe and UK, graphic arts customer marketing manager and Alex Kozloff, head of mobile for IAB.

Cross Media is sponsored by Sitecore with adestra, St Ives Group, Woodwing, Outbrain and Semaphore content partnering the seminar programme.

Jamie Brighton, strategic marketing manager EMEA at Adobe, who will be speaking at the event said, commented on the event: “It's never been more strategically important to provide a relevant and engaging experience across channels – consumers are no longer pleasantly surprised by this, they demand it. I'm looking forward to talking at Cross-Media 2013 about some of the ways in which major brands are getting this right, and providing personalised, multi-channel experiences.”

The schedule will cover five separate themes over the two-day period including cross media, digital and direct marketing, content marketing and publishing strategies, print and innovation, and mobile marketing.

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