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Research Tablets

1 in 3 American adults now own a tablet

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By Jennifer Faull, Deputy Editor

June 10, 2013 | 2 min read

Thirty-four per cent of American adults aged 18 and over now own a tablet device according to Pew Research.

This is almost twice as many as the 18 per cent who owned a tablet a year ago.

According to Pew, 56 per cent of those living in households earning at least $75,000 per year will own a tablet, compared with lower income brackets where only 20 per cent of those earning less that $30,000 will use an iPad, Google Nexus or Kindle Fire.

Additional findings from the US survey noted that college graduates (49 per cent) are more than twice as likely to own a device compared to adults with lower levels of education.

"One of the things that is especially interesting about tablet adoption compared to some of the patterns of other devices we've studied is how these technologies’ growth has played out between different age groups," said research analyst Kathryn Zickuhr.

"With smartphones, for instance, we’ve seen a very strong correlation with age where most younger adults own smartphones, regardless of income level. But when it comes to tablets, adults in their thirties and forties are now significantly more likely than any other age group to own this device."

The survey was conducted between April 17 - May 19 among a sample of 2,252 adults aged 18 and older.

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