9 June 2013 - 12:56pm | posted by | 2 comments

Cow & Gate launches Dance Dance Baby social campaign to find kids for next TV advert

Cow & Gate launches Dance Dance Baby social campaign to find kids for next TV advertCow & Gate launches Dance Dance Baby social campaign to find kids for

Baby product brand Cow & Gate has begun a search for babies and toddlers to feature in its new advertising campaign in a bid to showcase children expressing their personality through music and dance.

The company has begun the Dance Dance Baby social media competition asking parents to upload videos of their kids, between the ages of nine months and three years, to the brand’s Facebook app as they dance.

The competition, open until 15 July, will see selected clips feature in the brand’s next advert while it is also set to launch a new YouTube channel later this year.

The Facebook app features a video offering rules, tips and an example of the style of 30-second video that the brand is looking for.

A gallery of videos of dancing children who have already been submitted is also available to view through the app.

Comments

19 Jun 2013 - 14:10
steel90616's picture

If a company wants to increase it's revenue by using a child's cuteness and personality, it can at least contribute to that child's college fund, ie, pay for performers to be in their adverts.. Making out it some sort of competition, this is clearly a casting process.

1
1
2 Jul 2013 - 15:26
becka10977's picture

I think its a brilliant idea it might not offer money but you are sure to know your child is going to have an increased confidence boost .. making happy little people more reason to smile :)

1
0

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

Generating Coverage is Plain Sailing for Cruise Nation

27/01/2015
The Rooster team has continued to generate high levels of...

Dave and XFM

27/01/2015
Challenge Promote Dave owned content by extending the reach...

RSA – Accident & Health travel app development

23/01/2015
The app is used by RSA business travel customers and is...

Tennent’s Hee Haw - brand and packaging design

22/01/2015
The Brief Tennent’s Lager tasked 999 with creating the...

GEARS OF WAR 3

21/01/2015
Xbox asked for a social campaign that would create buzz and...