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Cow & Gate launches Dance Dance Baby social campaign to find kids for next TV advert

Baby product brand Cow & Gate has begun a search for babies and toddlers to feature in its new advertising campaign in a bid to showcase children expressing their personality through music and dance.

The company has begun the Dance Dance Baby social media competition asking parents to upload videos of their kids, between the ages of nine months and three years, to the brand’s Facebook app as they dance.

The competition, open until 15 July, will see selected clips feature in the brand’s next advert while it is also set to launch a new YouTube channel later this year.

The Facebook app features a video offering rules, tips and an example of the style of 30-second video that the brand is looking for.

A gallery of videos of dancing children who have already been submitted is also available to view through the app.

Featured by The Drum