Cow & Gate launches Dance Dance Baby social campaign to find kids for next TV advert

Baby product brand Cow & Gate has begun a search for babies and toddlers to feature in its new advertising campaign in a bid to showcase children expressing their personality through music and dance.

The company has begun the Dance Dance Baby social media competition asking parents to upload videos of their kids, between the ages of nine months and three years, to the brand’s Facebook app as they dance.

The competition, open until 15 July, will see selected clips feature in the brand’s next advert while it is also set to launch a new YouTube channel later this year.

The Facebook app features a video offering rules, tips and an example of the style of 30-second video that the brand is looking for.

A gallery of videos of dancing children who have already been submitted is also available to view through the app.

Stephen Lepitak

Stephen Lepitak is editor of The Drum, with responsibility for overseeing the day-to-day running of the content produced for the various platforms run by the publication. Over the years he has interviewed agency network bosses such as Sir Martin Sorrell, Maurice Lévy and Arthur Sadoun, as well as Cindy Gallop, Kim Kardashian, film directors James Cameron, Spike Jonze, Richard Curtis and Lord David Puttnam. With a keen interest in media and breaking news, Lepitak has been with The Drum since 2005 and is based across its UK, US and Asia operations.

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