Tango is back - watch the brand's first TV ad in five years
It was the fizzy orange drink that became infamous with its controversial happy slapping 'You've been Tangoed' advertising.
But after disappearing from our screens for five years, Tango will return during the final of Britain's Got Talent final tonight with a new campaign intended to remind people of the brand and introduce a new generation to the product.
Dubbed 'AARGH', the TV ads are centred around the themes of orange, fake tan and muscles and will be supported by advertising partnerships with Kiss FM and The Sun newspaper, in which a spoof Tango Page 3 ad will appear today.
The campaign was created by BBH London creative team Wesley Hawes and Gary McCreadie and shot by Tim Godsall, best known for his Lynx ads and the 'Beach' spot for Southern Comfort.
David Kolbusz, deputy executive creative director at BBH, said: "By taking the humdrum reality of everyday British life and injecting it with the team's greatest passion - professional bodybuilding - we were able to communicate the intensity of Tango's orange flavour. By the time the shoot was finished, even Godsall was lifting. He looks totally jacked now."