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Glasgow 2014 steps up merchandise drive as Commonwealth Games mascot Clyde goes on sale

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By The Drum Team, Editorial

June 8, 2013 | 1 min read

Clyde the mascot goes on sale today as organisers of the Glasgow 2014 Commonwealth Games begin ramping up their merchandise drive.

The cuddly toy character, which will retail for £8 or £13 for a larger version, is the start of a line of new merchandise that will be released to bring in commercial revenue in the run up to the Games next year.

Ty Speer, Glasgow 2014 deputy chief executive, said: "As we continue our journey to Games time, we’ll be expanding our current range of merchandise with more to come later this year and next.”

The mascot, named after Glasgow's River Clyde and incorporating Scotland's thistle emblem, was designed by local schoolgirl Beth Gilmour from Cumbernauld, who was this week presented with the first Clyde toy.

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