BBC warned about £100m Digital Media Initiative folly three years ago

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By The Drum Team, Editorial

June 8, 2013 | 1 min read

BBC managers were warned three years ago that its ambitious and expensive Digital Media Initiative project was doomed to fail, long before it was axed last month after wasting £100m worth of licence fee money.

The Guardian reports that a whistleblower had raised the alarm to executives in 2010, cautioning that the so-called benefits of the project were "hugely overoptimistic and difficult to deliver".

The failed Digital Media Initiative was intended to make the BBC "tapeless" by creating a more modern system out of the corporation's huge broadcasting archive.

It was claimed that it would provide the BBC with £94.5m worth of savings but ended up costing more than that and was scrapped in May by new director general Tony Hall, who said continuing with the exercise would be "throwing good money after bad".

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