7 June 2013 - 12:00am | posted by | 0 comments

Easily offended? Look away now - Chip Shop Awards 2013 winners revealed: see them here

The Chip Shop Awards tenth anniversary awards ceremony took place at the Ministry of Sound in London last night, and as ever the show contained the trademark mix of humour, irreverence and, of course, bad taste that has made it so infamous down the years.

But with age comes maturity, and while the Chip Shops isn't ready to shake off the knob gags completely, this year's grand prix winner was the kind of thoughtful piece of marketing that really could be taken up by a client in real life.

Taking home that coveted 'Big Chip' was RPM for an ingenious bin ad that reminds us of the struggles many of the world's impoverished children face as we carelessly discard our leftovers.

On a lighter note, the chairman's award - bestowed upon the approriately named Dafty by Coy! Communications creative director Mark Denton - displayed typical Chip Shop charm in lampooning Sensodyne's approach to troublesome teeth.

But it's not just what the judges think that matters, and the people's choice award was duly given to Stein IAS for its frightening Gangnam Style animal parody starring the agency's team in a variety of terrifying roles.

You can see all of this year's chip-winning work below and the full list of winners, including those who took the runner-up vinegar bottles, on the Chip Shop Awards website.

Creative Review: 

Grand Prix aka The Big Chip

Grand Prix aka The Big Chip

And chip winner in best ad applied to an unusual medium

Company: RPM
Brand: Save the Children
Title: Feed Me
Credits: Fiona Maher/Copywriter

Chairman's award

Company: Dafty
Brand: Sensodyne
Title: Sensitive Tooth Man
Credits: Written and Directed by DAFTY
Produced by Chief Productions

Best use of plagiarism

Best use of plagiarism

Company: Rojan Munthe and Jayshree Viswanathan - School of Communication Arts
Brand: M&S
Title: Lemon

Company: Tom Fenwick-Smith and Rebecca Arthur - School of Communication Arts
Brand: Sennheiser
Title: Silence

Best use of shocking copy

Best use of shocking copy

And chip winner in best charity advert

Company: gyro Manchester
Brand: NSPCC
Title: Now, then. Now, then.
Credits: Angus Prior/Adam McGowan/Peter Davis/Arron Tierney/Dan OKeeffe

Best politically incorrect

Best politically incorrect

Company: Sam Bone + Chris Jefferys
Brand: Costa Coffee
Title: Two shots in Chinatown

Best use of bad taste

Best use of bad taste

Company: Big Communications
Brand: Dairylea
Title: Cheesy nob
Credit: Vijay Ram

Best work for any brand you haven't a hope in winning

Best work for any brand you haven't a hope in winning

Company: Dafty
Brand: Sensodyne
Title: Sensitive Tooth Man
Credits: Written and Directed by DAFTY
Produced by Chief Productions

Best work for a brand you have but haven't a hope in running

Company: 76 Ltd
Brand: Nokia
Title: Tonka Spoof

Best remake of an existing advert

Company: Stein IAS
Brand: Chanel
Title: The Inevitable Entry
Credits: Alex Webb, David Croucher, Russell Suthers and Catherine Barnes

Company: Big Communications
Brand: Lego
Title: Nolego
Credit: Vijay Ram

Company: Big Communications
Brand: Club 18-30
Title: Slagbags

Best advert applied to a mobile medium

Best advert applied to a mobile medium

Company: Pixel8 Ltd
Brand: The Comedy Store
Title: No Laughing Matter
Credits: Jon Massey / Ryan Brown

Best ambient media

Best ambient media

Company: Pixel8 Ltd
Brand: Superman
Title: Up, Up & Away
Credits: Jon Massey / Ryan Brown

Company: Big Communications
Title: Don't do rugs
Credits: Tom Heywood and Vijay Ram

Best use of a shop window postcard space

Best use of a shop window postcard space

Company: Jack Willoughby and Tom Bender -School of Communication Arts
Title: Magic Lessons

Company: Ran Stallard and Andrea Lutken - School of Communication Arts
Title: Paper shredder for sale

Company: Jack Willoughby and Tom Bender - School of Communication Arts
Brand: Brixton Family Planning
Title: The Pill

Best consumer ad or campaign

Best consumer ad or campaign

Company: Jolyon White and Richard Biggs
Brand: Interflora
Title: Say sorry from a safe distance

Company: Material_Works
Brand: Aldi
Title: 2 out of 10 cats
Credits: Lynn McBean - creative director

Best press advert

Best press advert

Company: Rapp
Brand: Garnier
Title: Extreme Beauty
Credits: Tori Fannon, art director; Mark Teece, copywriter; Mike Murray, retoucher

And winner of the 'flog a dead horse' award

Company: Chosen
Brand: Tesco
Title: Each Way
Credit: Rob Johnson, Paul Martin, Eleri Usher

Best public awareness advert

Best public awareness advert

Company: The Partners
Brand: Think! Road Safety. Department of Transport
Title: Leave it at Home This Christmas
Credit: Leon Bahrani, designer

Best charity advert

Best charity advert

Company: Profero
Brand: GOSH
Title: Last Will
Credit: Luke Till

Best online advert

Best online advert

Company: 1000heads
Brand: Durex
Title: Last Longer

Best viral

Company: POSSIBLE
Brand: n/a
Title: Clear winner
Credits: Dan Roberts, associate art director and Jason Shoffman, designer

Company: Coolpink
Brand: Papal
Title: Papal - Pay for your sins

Company: David Williams - Freelance
Brand: Alzheimer's
Title: Pointless Memory

Best packaging design or point of sale

Best packaging design or point of sale

Brand: Brale
Title: The ale that gets you blind drunk
Credits: Designers: Keely Jackman & Jamie Saunderson, Visualising: Joel Pearce, Supported by: Ads, Nile Hope, Wendy Pearce, Jamie Campbell and the rest

Best corporate identity

Best corporate identity

Company: Size
Brand: Three Blind Mice Opticians
Title: Opticians Identity

Company: Big Communications
Brand: Jimmie's Saveloy
Title: Saveloy

Best self promotion

Company: Nayth&Jimmy
Title: The mother of all recommendations
Credit: James Nguyen - Art Director and Nathan Davoli – Copywriter

Use of regional dialect

Use of regional dialect

Company: Big Communications
Brand: Wales
Title: Bang Tidy
Credit: Tom Heywood

Invent your own category

Category - Student Work
Company: Keri Tan - Miami Ad School
Brand: New York Public Library
Title: The Underground Library

People's choice award

Company: Stein IAS
Brand: Animal
Title: Get Some Animal

Related Award

Chip Shop Awards

Now it their 11th year , The Chip Shop Awards continues to recognise creativity with no limits and no rules. It's an international creative award, open to anyone with great ideas....

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