Dell rolls out new campaign showing how NASDAQ and Caterham use its technology
Dell has launched a new campaign based on the real life stories of what companies including Caterham, T-Gen, NASDAQ and Vienna Museum are able to achieve by working with Dell’s technology.
Developed by Y&R, the campaign is set to run throughout June, demonstrating how the right technology addresses unique business challenges and empowers businesses, of any size, to achieve more.
The activity comprises online and print advertisements and a microsite, as well as TV spots which will run across various channels, including ITV, Channel 4, Channel 5 and satellite channels, from Saturday 8 June.
“Whether looking to increase productivity, save on energy costs or automate resource intensive tasks, technology is the competitive edge every business is looking for – and Dell the leader in partnering with companies of all sized to design the end-to-end solution that meets their individual needs,” said Stephen Gater, marketing director, consumer, small and medium enterprise for Dell in the UK.
“This campaign brings to life how technology is empowering real businesses, in the fields of Formula 1 through to vital cancer research enabling businesses to achieve maximum potential whatever challenges they face.”
Media planning and buying was handled by Mediacom.
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