whynot! has announced the appointment of Steve Cater as its first head of digital.
Cater, who joins from Cake, will look to expand the digital and social offering which whynot! provides to existing and new clients.
Nick Whitehurst, CEO, said: "It's great to have Steve here to lead our digital offering. His experience and passion of the digital and social media space will add a great string to our bow and I'm very pleased to have him on board. It's an exciting time for whynot! and I look forward to working with Steve to deliver even better work for our clients."
At Cake, Cater worked with clients such as IKEA, Carphone Warehouse and Sony.