Holland & Barrett launches new ‘Ask us Anything’ ad campaign
Holland & Barrett has launched a new advertising campaign aimed at highlighting the knowledge and expertise of their ‘Qualified to Advise’ store staff.
Developed by RKCR / Y&R , the ‘ask us anything’ promotion kicked off today, 6 June, and will run through until 4 July, during which time customers are being encouraged to ask any health questions related to products sold in store.
If staff are unable to answer, the customer will receive a 20 per cent discount off their purchases at the till.
“We are really excited to launch the ‘ask us anything’ campaign this month as we can demonstrate to our customers just how knowledgeable our trained staff are at providing quality health advice they can trust, on the high street,” said Lysa Hardy, chief marketing officer at Holland & Barrett’s parent company NBTY Europe.
The promotion will be supported by 10 and 30 second TV adverts as well as in-store point of sale material and a comprehensive PR campaign.
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RKCR/Y&R
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