Coca-Cola's head of design Till Schütte to speak on personalisation at Creative Corner event
Coca-Cola's European head of design and graphics production Till Schütte will deliver a speech on personalisation in print at this month's Creative Corner conference in London following the success of the brand's recently launched personalised bottles.
Speaker: Coca-Cola's Till Schütte
Multichannel, in-store, interior, out of home and extra large marketing form the main themes of upcoming London conference and Schütte will speak on the third day of the event and take part in a panel session with Adrian Fleming of Digital Space and Andrew Fraser. The new personalised bottles from Coca-Cola have proved a big hit with consumers.
Day one of the event on 25 June will focus on use of packaging and in-store, with sessions from Michelle Adams of Marketing Brainology, Tim Reynolds of Bloom, Lauren Blais of EFI and Burton's Biscuit CO Leo Bianchi.
The second day hosts the interiors conference, featuring Debbie Mckeegan from the Digitex Group, Gart Davis of Spoonflower, Richard Lewis of Portobello Art Ltd and Kristian Holt from Printed Space.
The third day will look at brand and creative with sessions from Schütte, Peter Souter from TBWA, Brad Mintz and Eileen McKenna of Craft NY and Sam Tomlinson of PWC.
An OOH conference takes up the fourth and final day, with speakers including Keith Ferrel from Cactus Imaging, Brendon Cook of oOh!media, Anthony Mouskoundi from CBS Outdoor and Rob Rosborough of Scanbuy.
The event is organised by FESPA and is free to attend for brand owners, creative agencies and designers, as long as attendees pre-register. The event takes place at ExCeL London from Tuesday 25 June.