Clothes2Order invests £250,000 on a new brand identity
Clothes2Order, a corporate uniforms supplier, has invested £250,000 in a new brand identity, improvements to its website and additional machinery to meet surging demand.
The rebrand was led by KB49, who developed the new logo and slogan: ‘Create a great impression’.
Working with ecommerce agency Lewis, Clothes2Order has also upgraded its website to offer customers a faster and more user-friendly ordering process.
Managing director Michael Conway said the improvements aim to create ‘the best clothing customisation platform on the web’.
“The investment and brand re-launch of Clothes2Order is the culmination of months of hard work by the entire team. We have ambitious but realistic goals in place, and this is the start of a very exciting phase in our development.
“At a time when some businesses are tightening their belts, we are investing significant sums as demand for our services increases sharply, fuelled by our focus on improving the customer experience.”
The campaign comes on the back of a year which saw Clothes2Order, who supply uniforms to more than 5,000 businesses including Google, Skype and eBay, increase its revenues from £3.7m in 2011 to £4.2m.