Clipper to take 'magical teapot' on summer tour in £2m marketing campaign
Clipper teas is taking a 'magical teapot' on tour around the country this summer in a £2m marketing campaign to promote the brand's 'Everyday magic' message.
Tour: Clipper is taking a giant teapot on tour
The Clipper Magical Teapot Tour will begin at the RHS Hampton Court Flower Show, where the giant teapot will 'spring to life' every hour using a host of theatrical wizardry. A team of brand ambassadors will distribute Clipper sample packs in between teapot performances.
The campaign, created by Clipper's experiential agency Closer, will also feature games and the chance to win on-the-spot prizes.
Marketing manager for Clipper Teas, Rebecca Vercoe, said: "2013 is set to be one of the most exciting years in the brand's history.
"The idea of making teatime more magical comes from our belief that too many tea brands simply celebrate the everyday, whereas at Clipper, we think that tea is so important to us in the UK, every cup should be special."
The tour will visit Buxton, Bristol, Bath, Canterbury and Brighton over the summer.