Sexually explicit Dreamscape advert featuring Pamela Anderson banned by ASA
A 'sexually explicit' advert featuring Pamela Anderson for web hosting company Dreamscape has been banned by the Advertising Standards Authority for causing 'harm and offence'.
The TV advert featured Anderson and her assistant Vanessa dressed in business suits in a board meeting where one of the male attendees begins to fantasise about the two dancing in bikinis while covered in cream.
Apparently the advert had been passed by Clearcast to run after the 9pm watershed but four complaints were made against it claiming that it was sexist and degrading to woman.
Dreamscape denied that the advert was offensive to women, and in fact attempted to claim that it was the male featured in the advert who was portrayed as being 'nerdy' while the advert itself was all a joke and meant to be taken as comical.
However the ASA ruled that the advert was likely to cause offence as the male character's fantasy sexually objectified women and that the fantasy was portrayed in an explicit manner.