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Nicolites launches ‘Kicks Butt’ campaign

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By Jennifer Faull, Deputy Editor

June 5, 2013 | 2 min read

Nicolites has launched a nationwide campaign aimed at promoting its electronic brand of cigarettes following a series of major investments in its infrastructure and its national distribution network.

Nicolites has said it plans to see substantially increased sales as a result of the campaign, with managing director Nikhil Nathwani saying: “We feel we have reached the point where we are ready to really make a massive impact on the electronic cigarettes market and we will be promoting our brand and our products with an extensive billboard marketing campaign.

“We have identified hundreds of advertising sites across the country, with many located here in the Midlands, in an effort to take our message to the smoking population that there is a fantastic alternative to tobacco products.”

The ‘Kicks Butt’ campaign will run throughout June, with further rollouts expected throughout September and October.

Nicolites worked directly with Primesight and JC Decaux to develop the campaign, with a total media spend of £350,000.

Nathwani added: “For many years the tobacco industry has been severely restricted in its advertising and sponsorship activities.

“The success of ourselves and companies like us will give the advertising industry a huge boost and could see us getting involved in things like sports sponsorships.”

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