Mediacom and Pixolut conjure up vintage style
MediaCom and digital experts Pixolüt have collaborated on an integrated digital and experiential campaign for DeLonghi’s vintage 1950's Italian range, Icona Vintage.
Blogger Candice DeVille
The campaign recruited bloggers to leverage the brand’s fanbase and promote the experience of an Icona Vintage makeover.
Glacel Zabat, category manager for DeLonghi Australia said: "We are committed at communicating to our consumers through a targeted approach and ensuring we touch our consumers in relevant media vehicles.
“The experiential component of the overall campaign was a great way to engage directly with our consumers."