Elmwood carries out global rebrand for Goal.com
Footballing website Goal.com, which launched in Australia in May 2012 has undergone a brand redevelopment in preparation for the FIFA World Cup Brazil 2014.
Brand design consultancy Elmwood conducted the rebrand, which will be seen by the site’s 475,000 visitors in Australia. The rebrand reflects a uniform global position for the site.
James Rushton, managing director, Perform in Australia said : "This is a really exciting development in the evolution of Goal, consolidating our position as the leading global and Australian digital football media brand.
“We know that fans crave credible, relevant and topical content and our objective is to be the definitive news source for football fans on global football with dedicated coverage of all the Hyundai A League and Socceroos action in Australia and abroad. We are also very confident the fans are going to love the new features and enhancements we have planned in the run-up to the World Cup.
"Goal is unique in its ability to target Australian fans across every platform. We know engagement is key for our users, but it is also crucial for our brand partners who want to be both associated with great content and also be part of the fan conversation - with over 5 million social media followers Goal can deliver this."
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