Very.co.uk teams with Maverick Television to grow YouTube presence
Online department store Very.co.uk has teamed with Maverick Television and beauty expert Tanya Burr, fashion blogger Zoella makeup artists Pixiwoo in order to boost its YouTube presence.
The collective will work together to create a 12-week series of summer style videos, with styling in videos to be conducted by Disney Channel ‘Get the Look’ presenter Electra Formosa.
Jon Owen, retail director at Very.co.uk, said: “Social media is a huge driver of engagement and awareness for Very.co.uk. Social video content in particular offers viewers the ability to interact with our collections and products at a time and place to suit them and in a way that they can share and discuss with their friends.
“This campaign is unique for us in that it also combines ‘shop the video’ functionality. This will enable us to open up the Very.co.uk shopping experience to a whole new audience in a brand new arena, yet in a way that’s completely true to our brand.”
The first video in the campaign went live on Friday, discussing the summer style of Vanessa Hudgens, and has so far seen subscribers to Very.co.uk’s YouTube page increase by 850 per cent.
One video will be put online each week, with viewers to be able to click through directly to the Very.co.uk site to shop all of the featured fashion, accessories and beauty products.
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