The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Author

By Ishbel Macleod | PR and social media consultant

June 4, 2013 | 1 min read

Nivea has unveiled a campaign in Brazil with Giovanni + Draftfcb which features a solar power charger for your phone in a print ad, suggesting that people shouldn’t have to leave the beach for anything.

The ad, which ran in Brazilian magazine Veja Rio, featured a thin solar panel and phone plug, with the energy gathered from the sun’s rays charging the phone.

A YouTube video promoting the campaign shows how the solar panel can be charged, and how it can be used.

Nivea Solar Power

Content created with:

Draftfcb

Find out more

More from Nivea

View all