BWM launches handyman utility for Selleys
The BWM agency is launching the “virtual Selleys Handyman House”on the Selleys' website, hosting 20 'how to' videos for aspiring handymen utilising Selleys products.
BWM designed the Selleys concept
The site can be accessed either via PC or mobile devices.
"People now look online for advice and information so we thought it was important to ensure that Selleys' wealth of DIY knowledge could be shared anytime, anywhere,” said Simon Hadfield, general manager of BWM.
"The Selleys Handyman House is the modern day evolution of the Selleys Handyman Bar that many of us grew up with. Now with easy-to-follow instructions available online and in the comfort of your home, it makes projects easier to complete yourself without needing someone to show you how."
Each of the videos lasts no longer than three minutes.
Stuart Sutherland, Selleys marketing director: "Selleys has always played an important role in helping people complete their DIY projects.
“We're very excited that the Selleys Handyman House will make it easier than ever before."