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Logo Brand Refresh

London City Airport unveils ‘Get Closer’ brand refresh

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By Jennifer Faull, Deputy Editor

June 3, 2013 | 1 min read

London City Airport (LCY) has launched a new advertising campaign on the back of a brand review which has seen new strapline, ‘Get Closer’, incorporated into the LCY logo.

Explaining its meaning, Bryn Owen, marketing director at LCY said: “Get closer means different things to different people. Some passengers want to get closer to their meeting in central London; some want to arrive at the airport closer to their flight departure time; and others want to be closer to home when they return from a trip.”

The new advertising campaign has been launched across print and online media in the UK and mainland Europe, emphasising the new proposition.

The brand refresh has also seen an injection of colour into the logo, with royal blue chosen to reflect the airport’s professional and business class standard.

The new identity will be phased in over the coming months across online, traditional media, marketing collateral, signage, airport equipment and staff uniforms.

Logo Brand Refresh

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