Leo Burnett challenges "human truth" of buying dream car too late in life
Leo Burnett Melbourne launch a campaign this week for client Honda, focusing on the “human truth” that people who desire a dream car wait too late in their lives to do it.
If not now, when...?
The campaign running on TV and in cinema, promotes the idea that you should buy it before you are too old to enjoy it.
The Honda Accord is posited as the solution.
"It's a real human truth. Waiting a bit too long for those big-ticket luxury items such as your dream car. We've all raised an eyebrow when we've seen these older gentlemen in their sports cars. Why not the luxurious Accord?" asked Jason Williams, executive creative director at Leo Burnett.
Kevin Lillie, senior marketing manager, Honda Australia said the launch is very significant for Honda as a brand.
“In many ways, Accord is the epitome of what Honda represents to car buyers in this country.
“Our new launch campaign captures the Accord story in a fresh and relevant way, whilst providing us with an opportunity to entertain and connect with Australians - we are absolutely delighted with the result."