Dr Who materialises in Sydney Vivid 2013
Dr Who came to Sydney’s Vivid 2013 with a massive colour projection created by the Spinifex Group adorning the city’s Customs House.
The road to Trenzalore
The installation, supported by Destination NSW blends images and characters from the revived series, including Cybermen, Silurians, the Vampires of Venice and the Weeping Angels.
"We set out to create the ultimate experience for Dr. Who fans of all ages,“ said Jamie Tufrey, Spinifex lead designer and co-creator.
“The designs are built around a detailed 3D model of Customs House, so we can project onto every nook and cranny of the building.
“In the scene with the Vampires of Venice, audiences will feel like they are standing in St. Marks Square, as they watch Customs House transform into an opulent Venetian Palace."
The Spinifex Group have also designed a projection for clients Audi to promote the launch of their A3 Sportback, to be projected onto the Sugar Store building at Circular Quay.
"The Vivid partnership is in keeping with our strong interest in supporting contemporary art in Australia,” said Anna Burgdorf, general manager Corporate Communications at Audi.
“In recent years we have undertaken many projects that seek to explore the dialogue between art and design.
“By partnering with Spinifex Group, we had confidence that we were working with leading world-renowned creative and technology experts. The company is extremely pleased with the result - a sensitive and vibrant campaign, strong on imagery and graphic elements that is in keeping with the editorial nature of the Festival, yet successfully conveying the brand essence and attributes of the A3 Sportback."