1 June 2013 - 3:17pm | posted by | 9 comments

New Cheerios advert sparks race row after featuring an interracial couple

A new ad for Cheerios, developed by Saatchi & Saatchi New York, features an interracial family talking about the benefits of the cereal for heart health. It ends on a little girl emptying a box of Cheerios on her father’s chest as he naps.

However, the ad sparked a plethora of racist comments on YouTube, with numerous references to Nazis, ‘troglodytes’ and racial genocide’ and many saying the found the ad ‘disgusting’.

The torrent of abuse forced YouTube to shut down the video's comment board, however it soon spilled over onto Reddit as a debate erupted about the accuracy or likelihood of the mixed-race family being made up of a black man and a white woman rather than a black woman and white man.

The vice president of marketing for Cheerios released a statement defending the ad after the backlash.

Camille Gidson said: “Consumers have responded positively to our new Cheerios ad. At Cheerios, we know there are many kinds of families and we celebrate them all.”

Similarly, Business Insider's Judith Grey criticised the "idiots on the internet" and said: "It's 2013, but apparently some parts of America are still not ready to see miscegenation when it comes to cereal."


2 Jun 2013 - 02:37


Everybody says there is this RACE problem. Everybody says this RACE problem will be solved when the third world pours into EVERY white country and ONLY into white countries.

The Netherlands and Belgium are just as crowded as Japan or Taiwan, but nobody says Japan or Taiwan will solve this RACE problem by bringing in millions of third worlders and quote assimilating unquote with them.

Everybody says the final solution to this RACE problem is for EVERY white country and ONLY white countries to “assimilate,” i.e., intermarry, with all those non-whites.

What if I said there was this RACE problem and this RACE problem would be solved only if hundreds of millions of non-blacks were brought into EVERY black country and ONLY into black countries?

How long would it take anyone to realize I'm not talking about a RACE problem. I am talking about the final solution to the BLACK problem?

And how long would it take any sane black man to notice this and what kind of psycho black man wouldn't object to this?

But if I tell that obvious truth about the ongoing program of genocide against my race, the white race, Liberals and respectable conservatives agree that I am a naziwhowantstokillsixmillionjews.

They say they are anti-racist. What they are is anti-white.

Anti-racist is a code word for anti-white.

2 Jun 2013 - 10:43
jasonstone's picture

@josephberger52035 And your pasted diatribe is code for "I am a racist twat".

2 Jun 2013 - 20:20
Alan J Perrick

@jasonstone In YOUR OPINION that's "racist". You're just saying that because he is White.

Anti-racist is a codeword for anti-White.

3 Jun 2013 - 17:06
The Word Monkey's picture

@Alan J Perrick

Yeah, if there's one race that's been oppressed in the past 200 years or so, it's whites.

Anti-racist isn't a code word for anything, however much you appropriate the language of victimhood to try and claim it is.

And the copy and pasting of the exact same diatribe every time there's any story that mentions race is getting pretty boring.

3 Jun 2013 - 17:07
The Word Monkey's picture


Do you not get bored of trawling the web looking for pages to copy and paste that exact same nonsense on?

2 Jun 2013 - 22:56
naomi57935's picture

Firstly white countries used to only be in Europe before the white countries invaded and killed nearly all the natives in the Americas and Australia and failed to do so in Africa and Asia - this is part of the reason why a lot of blacks are in white countries. Whites can live in Black countries if they want to, but they don't, they just want to go on holiday there, then go back to their nice homes afterwards, lucky they have a nice home. Africa should be the richest continent in the world but their just being exploited for their gold and diamonds by white countries. And how can you believe anti-rascist is anti-white??? I fully believe in equality, but reality is white people are at the top, why would they be against themselves?? - so what if Obama is mixed race - he still has to form decisions with all the whites he works with, its not him alone running the country, he's just the packaging on the box.

3 Jun 2013 - 11:28

To be fair, black people were forced to come here... in chains.

It was the short-sighted greed of a few wealthy white men who instigated the whole international mess to the scale it is today. So a bit late to say 'African's should be in Africa' and 'Asians should be in Asia'. It's not the fault of anybody alive today. There's a lot of truth in that scripture: 'Ye shall reap what you sow'.

As for the advert. Real love isn't skin-deep. It's about the 'content of your character'.

6 Jun 2013 - 00:10
David Gray

@RhondasSongs44046 As much as I disagree with the racist dipshits here, try to be as open to historical context as possible. Those black slaves bought by those greedy white men, they were sold by other black men.


Unfortunately, this ridiculous racism is a problem because integration doesn't happen (it's nothing to do with "interbreeding" or w/e these idiots want to call it) A breakdown in social housing in the UK has lead to large areas in cities being owned by private landlords that rent primarily to their own race, leaving us with asian dominated areas. These then become isolated from the greater community, further harming race relations and making integration difficult. You go to a big melting pot estate, or a few of the cities with vibrant but integrated communities, and the difference is marked.

12 Jun 2013 - 05:04
danaj79890's picture

To me it depicts a today family a functional black man with a white woman.... what's new


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