Wonderful! A Coca-Cola can that splits in half. So who needs it?
Anything you can do, I can do better! Hard on heels of the Irn Bru can boldly named Fanny, comes a can from Coke for friends to share - friends that is, who are worried about other people's germs.
It is the most literal extension of the brand's global "Share Happiness" concept, says Adweek.
Ogilvy France and Ogilvy Asia-Pacific got together to make the Coke can that splits in half..
Adweek, possibly questioning the benefits, says, "The split-can design is admittedly pretty cool, although sharing a Coke with anyone who isn't a germaphobe is already pretty easy, so this is a solution to a problem that doesn't really exist.'"
That's marketing for you.
It does make Twix look even worse for their infamous "Two for me, none for you" campaign back in 2005, says the mag.
The sharing can follows Coca-Cola’s successful personalised labels initiative which has seen the brand’s iconic typescript replaced by 150 of the most popular names.
The Drum is waiting to hear back from Coca-Cola to find out if/when the can will hit UK shores.