HP Sauce is launching a campaign for its Facebook fans, offering 100 people the chance to win a personalised bottle of the sauce for Father’s Day.
The personalised labels will be addressed directly to Dads and include the message ‘Happy Father’s Day’, from the name of the sender, as well as featuring the date.
Running from 3 till 9 June, the competition requires fans to enter their details to be in with a chance of winning, with consumers able to double their chances by sharing the campaign on social media.
Shane Shortman, brand manager for HP Sauce, comments: “This is the first time HP Sauce has ever launched personalised bottles, and Father’s Day – the ultimate day to celebrate manliness – is the perfect time for us to share them with our fans.
“We’re always looking for innovative ways to excite our audience and by personalising bottles and giving them away through a Facebook competition, this allows us to reward our most loyal fans (and their dads) in a new and exciting way.”
The Facebook app will feature the HP Sauce Man, who recently starred in the ‘Man Rules’ TV advert, and is the ‘face’ of the integrated ‘Sauce of Manliness’ campaign, which was supported with in-store point of sale, radio and digital activity.