P&G to work with Sticky to measure and ensure its digital ad campaigns are seen

P&G will work with Sticky to measure its digital ad campaigns

Consumer packaged goods company P&G has announced it is to start optimising its digital brand campaigns with media technology company Sticky, saving itself 25 per cent in digital marketing investments.

The appointment will allow for P&G to effectively and accurately measure the branding performance of its digital investments, with Sticky feeding back which ads in a campaign are seen, and which are not.

Of the partnership, P&G Nordic, head of digital, Krister Karjalainen, said: “Applying Sticky's tracking to our digital media campaigns will help us to optimise and increase our ROI on digital marketing investments in some campaigns up to 25 per cent.”

Darren Hamer, managing director of Sticky UK, commented: “Data shows that one third of all viewable impressions are never seen by anyone. Don’t settle for in screen when you can be seen.”

Hamer added that Sticky was “proud” to have P&G as clients “embracing this new technology that will revolutionise the way online ads are being planned, purchased and evaluated.”

Search The Drum Jobs

Explore the best jobs in Marketing and Media industries
View all open jobs

Gillian West

Gillian West is The Drum’s social media manager and works to ensure The Drum’s content reaches followers across platforms including Twitter, LinkedIn, Facebook and Instagram in an engaging, relevant and timely manner. Based in Glasgow, she has been actively involved in building The Drum’s Creative Works brand for over three years now and has interviewed major creative figures including Rankin, Peter Souter, Rosie Arnold, Bob Greenberg and Vicki Maguire. During her time at The Drum she has attended events such as Cannes Lions, the Edinburgh International TV Festival, Art Director’s Club Europe, D&AD and more.

All by Gillian