Expedia to persuade public to ‘Travel Yourself Interesting’ in Ogilvy & Mather campaign
Expedia is inviting the public to ‘Travel Yourself Interesting’ in a new campaign, set to launch on 3 June.
The campaign will run throughout June and July across TV, press, online and social, with the TV ads featuring underdog characters who find themselves the centre of attention because they recently ‘travelled themselves interesting’.
Gerry Human, chief creative officer for Ogilvy & Mather London, said: “I think it’s brave and smart of Expedia to avoid clichéd travel advertising in favour of a campaign that’s more about what you get out of travel than where you go. Not only that, the world might even be a better place if everyone was a bit more interesting!”
Print ads will look to promote the quirky and interesting things we learn when we travel, while social media will invite travellers to tell their own stories.
Andrew Warner, senior marketing director EMEA at Expedia, said: “Who hasn’t come back from a trip having learned something new – either about a place or just about themselves? When we return from our travels, we have gained knowledge and experience which shapes our lives and gives us something new to share with our friends and family. We see travel as an investment, rather than a luxury. Just as with any investment, the value rests on making the right choice and this is where Expedia helps.”
The media agency involved was PHD.
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