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Bradley Cooper’s ‘The House of Häagen-Dazs’ ad airs in the UK

A campaign for Häagen-Dazs, featuring Bradley Cooper, is set to air in the UK from 3 June, with a teaser campaign to roll out from Friday.

The campaign, created by Saatchi & Saatchi NY and Team One, promotes the ice-cream brand as ‘The House of Häagen-Dazs’, in a similar way to the fashion houses.

The ad sees a woman flirt with Cooper, before locking him in a room to steal his ice-cream.

Cooper was announcer as the face of the brand earlier this month, with the campaign already having launched in America.

Featured by The Drum