Wunderman announces promotions to strengthen new data and insights division

Samardzija is currently executive vice president of the agency’s marketing intelligence group, which includes a core analytics team based within Wunderman New York and at a Texas-based subsidiary, KBM Group. As CAO Samardzija is tasked with leading Wunderman’s analytics globally, establishing new capabilities when needed, and managing existing capabilities across Wunderman’s network.

In his new role, Samardzija will create processes to align and share resources, develop and commercialise innovation, ensure best practices and direct delivery of analytics services and strategies to new and existing clients, and deliver high-quality insights to global brands. He will remain in New York and report to Gary S. Laben, president of data and insights and CEO of KBM Group.

Current MD of KBM Group in the UK, Worboys will expand her remit as she takes on the role of MD of Wunderman data and insights EMEA. She will work with Wunderman regional and country managers to coordinate and direct delivery of KBM Group data assets and data management expertise. As MD of data and insights EMEA Worboys will also put in place processes to ensure existing country capabilities operate more cohesively as well as coordinating strategy and personnel for new business development. She will also establish and mobilise hubs across the region as ‘centres of excellence’ to deliver data, data management and data strategy. She will remain based in London reporting in the UK market to Wunderman UK CEO Mel Cruikshank, and for EMEA matters to Laben.

"In an era of Big Data, Slavi and Caroline are both forward-thinking, dynamic leaders who will stimulate our data and analytics specialists across the world to bring our clients the most insightful data management and customer intelligence. This is critical to responding to clients’ needs more quickly, more strategically and more comprehensively, and to fulfilling our vision for Wunderman across the globe. With Slavi and Caroline’s leadership, we’ll increase our edge in providing this capability,” said Laben