Penguin and BBH London join forces for new Storytime Hangout app on Google+

Penguin is encouraging families to share storytime together in a new and interactive way, no matter where they are in the world, with the launch of a new experimental app developed by BBH London.

The Storytime Hangout app for Google+ brings the classic Ladybird tale ‘Three Billy Goats Gruff’ to life by augmenting special masks over the video feed in Google Hangouts in order to put people at the heart of the storytelling experience, despite being in different locations.

“The experience of reading with children is so much more than just the text and the pictures on the page. It's the sound effects, the voices and the funny faces pulled when acting out a character that make it magical - and this app does that in a new and exciting way. While nothing will ever replace the act of snuggling up with a book and reading a story with a child, we're using technology to give it a twist, enabling it to happen at long-distances, and connecting stories and readers as Penguin has always done,” said Anna Rafferty, MD of Penguin Digital.

The app transforms children into storybook characters allowing them to act out the story while they read along with their parents with the text displayed on the screen.

Greg Titica, creative director at BBH, added: “Technology can be seen as the biggest enemy of modern days families, with every member glued to their own individual screen. Or technology can be seen as the most powerful tool, bringing every member of the family together.”

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Gillian West

Gillian West is The Drum’s social media manager and works to ensure The Drum’s content reaches followers across platforms including Twitter, LinkedIn, Facebook and Instagram in an engaging, relevant and timely manner. Based in Glasgow, she has been actively involved in building The Drum’s Creative Works brand for over three years now and has interviewed major creative figures including Rankin, Peter Souter, Rosie Arnold, Bob Greenberg and Vicki Maguire. During her time at The Drum she has attended events such as Cannes Lions, the Edinburgh International TV Festival, Art Director’s Club Europe, D&AD and more.

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