The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Author

By The Drum Team, Editorial

May 29, 2013 | 1 min read

The vignette in the middle of this ad which has a blond steward wrongly assuming that one of his passengers speaks a Chinese language might be the most cringeworthy moment of the year so far. Presumably the effort is supposed to be commendable but it manages to make the airline's staff seem uninformed, condescending and vaguely racist. Well done.