BuzzFeed and CNN partner to launch new YouTube venture
BuzzFeed and CNN have launched a joint video venture on YouTube – ‘CNN BuzzFeed’.
Set up to help attract news readers from CNN’s 18-34 demographic to BuzzFeed, and push social media clicks over to CNN, the channel with will offer CNN’s news and archival content alongside BuzzFeed’s viral content.
Led by Ze Frank, executive VP at BuzzFeed, the channel will apply BuzzFeed’s web-strategies and will aim to create “shareable, emotionally compelling video content for a highly-mobile, video-driven generation.”
BuzzFeed CEO, Jon Steinberg told the Wall Street Journal that the company would be investing a low “eight-digit sum” over two years into the new platform.