Ambient create passengers' eye view for Expedia
The Ambient Group has designed an experiential outdoor campaign for Expedia utilising lenticular perspective to let passers by visualise destinations in 3-D as though they were viewed from an aircraft window.
The Brisbane activation
The first outdoor event is in Brisbane, and will next be seen in Melbourne on 4 June, travelling later to Western Australia on 11 June.
"Australians love to travel, and the chalk drawings are designed to inspire people to do just that,” said Amee Evans, Expedia marketing and communications manager.
“There's a big world out there and we believe that there's no sense in waiting- if you can dream it, you should do it right now with Expedia."
Michael Fishwick, of The Ambient Group said: "Out-of-home experiential activations are becoming increasingly popular with big brands as they are catching hard-to-reach consumers in a meaningful way that they will remember.
"These activations, if done correctly, can be powerful promotional tools and deliver excellent results. Creating interaction and word-of-mouth with young, fast moving commuters can be tricky, but this type of activity does just that."