PRIA highlights Facebook best practice for advertising
The Public Relations Institute of Australia has highlighted what it describes as “5 Great Examples of Calls to Action for Your Facebook Cover Photo”
Careful now
Notong that Facebook regularly changes its terms and conditions on promotion, it highlights “calls to action" that it recommends as examples of best practice.
“Some of us will love them, others will tear their hair out and wring their hands. There will be those who complain and scream at the moon,2 the PRIA said about Facebook’s policies.
“So what are the new rules, guidelines and policies that Facebook wants you to embrace? In essence you are now allowed to include a “call to action” for promoting that event, book or competition. The old rule of not having anymore than 20% text still applies,” it adds.
“The previous policies that prohibited effective marketing text in the image for brands was always a nonsense. So it’s good to see some commonsense emerge after 12 months.”
The PRIA displays five of the cover pages which it describes as best taking advantage of the new rules to increase sales and conversions.