Over a third (36 per cent) of UK shoppers do the majority of their shopping online, with the average monthly online spend soaring from £56 to £113 in the past decade.
The research, carried out by broadband comparison site broadbandchoices.co.uk, did, however, find that 32 per cent of the 2,000 surveyed still do the majority of their shopping on the high street.
Dominic Baliszewski, telecoms expert at broadbandchoices.co.uk, said: “It is no surprise to see online shopping becoming the favoured method for so many consumers. Broadband has revolutionised the way we browse and buy goods and services and the best deals these days are usually found online. Years ago shoppers would have had to trawl several different shops to check they were getting the best deal – time consuming and tiring. Nowadays, with just a few clicks, you can find a list of retailers selling the item you want, compare prices on a multitude of comparison sites, and even check customer reviews before you buy.
“While the British high street will always be an integral part of the shopping experience, we expect to see a continued increase in the amount of money spent online during 2013, and continued variation in the devices used for these purchases.”
It was found that more than one in 10 admitted to buying something online at least once a day or more; with a quarter planning to spend more online in 2013 than they did in any previous year.