Mammal boost Aspen's Vita-Minis
Sydney’s Mammal has created a new campaign for Aspen Australia to promote its Vita-Minis range of children's vitamins and supplements.
A still from the creative
The agency designed a TV spot which will extend over nine different TV, cinema and online executions.
"We wanted a strategic campaign which would help us take the high ground in a cluttered category - and be flexible enough to accommodate new products down the track,” Ashley Gomes, brand marketing manager, Aspen Australia said.
“Mammal delivered on both counts."