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Mammal boost Aspen's Vita-Minis

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By Steven Raeburn, N/A

May 28, 2013 | 2 min read

Sydney’s Mammal has created a new campaign for Aspen Australia to promote its Vita-Minis range of children's vitamins and supplements.

A still from the creative

The agency designed a TV spot which will extend over nine different TV, cinema and online executions.

"We wanted a strategic campaign which would help us take the high ground in a cluttered category - and be flexible enough to accommodate new products down the track,” Ashley Gomes, brand marketing manager, Aspen Australia said.

“Mammal delivered on both counts."

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