28 May 2013 - 12:30pm | posted by | 0 comments

FBrape campaign hits 50,000 tweets and 4,500 emails as brands including Nissan and Nationwide suspend adverts

FBrape campaign hits 50,000 tweets and 4,500 emails as brands including Nissan and Nationwide suspend advertsFBrape campaign hits 50,000 tweets and 4,500 emails as brands

The FBrape campaign, which launched a week ago demanding ‘swift, comprehensive and effective action addressing the representation of rape and domestic violence on Facebook’ has now received over 50,000 Twitter mentions.

Laura Bates, founder of Everyday Sexism, one of the organisations involved in the campaign, told The Drum: "We're absolutely thrilled at the enormous success of the campaign and delighted that over 100 women's and human rights organisations from around the world have added their support to our open letter.

“This just goes to show the sheer strength of public feeling about this issue - it matters deeply to both men and women and it's time for Facebook and its advertisers to sit up and start listening to them."

The campaign has contacted brands whose ads are appearing next to groups, pages or images that condone or encourage domestic abuse and rape, and urges them to stop advertising on Facebook.

So far, over a dozen brands, including Nissan UK and Nationwide, have suspended advertising.

Dove has faced flak for its original response but has now said it is working ‘aggressively’ with Facebook.

The company said in a statement: “Dove takes this issue very seriously and does not condone any activity that intentionally insults any audience. We are working with Facebook to prevent our ads from appearing on these pages. As Facebook advertising targets people, not pages, we cannot select which pages our adverts appear on.

"Ads are served to people based on their interests. In the future, we will be refining our targeting to reduce the chance of any ads appearing on similar pages. We heard your concern and are committed to creating a world where beauty is a source of confidence, not anxiety. We assure you that we will continue to carefully review and revisit our advertising and marketing decisions.”

In response to the campaign, Facebook told The Drum at launch that none of the pages mentioned in the open letter were still available.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

THE CO-OPERATIVE BANK BRAND ADVERTISING CAMPAIGN

30/10/2014
Creating a brand campaign for a high street bank is always...

Rock of Ages on Tour

30/10/2014
CONTRACT START/END DATE September/October 2014 DESCRIPTION...

Reed Learning Personalisation with Sitecore

30/10/2014
Reed Learning, a leading provider of training courses and ...

First-time cruisers? It soon becomes a long-term love-in…

29/10/2014
Since July 2013, Cruise Nation and Rooster PR have been on...

Brand Campaign for 123RF

28/10/2014
The Challenge Help 123RF stand out against big-name image...