@jovanderbank Hi Jo - FB ads are targeted at the user - not the page viewed. We have though spoke to FB who are reviewing pages. ^DP— NissanUK (@NissanUK) May 22, 2013
Dove has faced flak for its original response but has now said it is working ‘aggressively’ with Facebook.
@yrotitna Our ads target a user’s profile based on location, not pages. We’ll suspend our ads. Sorry for any upset this has caused. ^PB— Nationwide UK (@AskNationwide) May 26, 2013
The company said in a statement: “Dove takes this issue very seriously and does not condone any activity that intentionally insults any audience. We are working with Facebook to prevent our ads from appearing on these pages. As Facebook advertising targets people, not pages, we cannot select which pages our adverts appear on. "Ads are served to people based on their interests. In the future, we will be refining our targeting to reduce the chance of any ads appearing on similar pages. We heard your concern and are committed to creating a world where beauty is a source of confidence, not anxiety. We assure you that we will continue to carefully review and revisit our advertising and marketing decisions.” In response to the campaign, Facebook told The Drum at launch that none of the pages mentioned in the open letter were still available.
@sullencrescent We're aggressively working with Facebook to resolve this issue.— Dove (@Dove) May 24, 2013